MONALISA 2.0 multi-present at the largest maritime exhibition in the world
SMM was the destination for more than 50,000 visitors from all corners of the globe. With 2,141 exhibitors from 67 countries it is one of the leading maritime trade fairs in the world. There were different events happening simultaneously; seminars, conferences and a lot of networking. The large exhibitors hosted events in their stands, or downtown, at the end of the days.
MONALISA 2.0-partner Martec hosted the project exhibition in their stand. Besides popular chocolate and brochures, the films gained the attention of visitors. The Indoor Positioning Solution, developed by Martec in the project, was demonstrated in the stand. It gained lot of interest from cruise lines in particular. The integration of the location information in to integrated safety systems was impressing.
Fraunhofer talked about MONALISA 2.0 and Sea Traffic Management in their stand. Customers looking for other solutions realised that STM is the often the glue that makes benefits come true. Other project partners present included Ferri, Rheinmetall and Jeppesen, all having project marketing material in their stands.
At the fair many publishing houses and journalists were present. About a dozen sought out the Martec stand and we also visited their stands to discuss future articles.